METHODOLOGY
Freshness is designed to decay.
Offer information changes. OfferLattice therefore treats freshness as recency of verification rather than a permanent badge.
Freshness scale
0–14 days100
15–30 days95
31–60 days85
61–90 days75
91–120 days65
121–180 days50
181–365 days35
Over 365 days20
Never verified20
What verification means
Verification means OfferLattice reviewed the relevant record or source at a particular point in time. It does not guarantee that every price, feature, policy, affiliate term, or merchant statement remains unchanged afterward.
Source provenance and editorial evidence should be used alongside freshness when evaluating confidence.